Mirage, “Inspiring better living” at Cersaie 2022

Wednesday 7 September 2022
Marketing Mirage
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Marketing Mirage


“Inspiring better living” is the concept chosen by Mirage for Cersaie 2022, the International Exhibition of Ceramic Tiles and Bathroom Furnishings to be held in Bologna from 26 to 30 September 2022.

The exhibition space of this edition was inspired by the “Italian-style home”, as Gio Ponti described it in the 1928 Domus magazine.

“In the Italian house there is no great distinction between exterior and interior: elsewhere there is even a separation of forms and materials. In our country, the exterior architecture penetrates the interior, and does not neglect to use either stone or plaster or the fresco [..]”

This is still very true today, which suggests permeability of partitions, fluidity of spaces and paths, freedom in the choice of materials.

Inspired by this vision, the Mirage stand features a layout with rooms evenly distributed around a large central patio, a place for meeting and exchanging ideas, as well as to rest and chat freely.

A compact curtain creates the outer perimeter of the building to represent the solidity that has always characterised the Mirage style.


The rigidity of the architectural object is interrupted by full-height vertical cuts that give a glimpse of what lies beyond, creating a rhythmic succession of full and empty spaces and, once again, a game of interaction between inside and outside.

Walking along the central corridor, visitors find themselves in the centre of two large open loggias, which amplify the reception area and create an open and friendly place to pass through or hang out.

The Mirage stand embraces an approach of hospitality, in which the places for entertaining communicate openly with those who observe them: a philosophy that also affirms transparency and openness between people.


We look forward to seeing you from 26 to 30 September 2022

Hall 25 - Stand A266-B267

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